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Apple Launches New Business Online Store with Benefits

Earn business pricing

In a world-first, Apple has opened a new online store for businesses in Australia. One in which now includes the ability to create a custom business account to access benefits, personalised support, and to earn discounted business pricing. It joins Apple’s online store for consumers, the new Certified Refurbished Store, and the Educational online store for University Students and Teachers.

Apple’s new Business online store can be found on their website, however, before gaining access you need to create a business account to become eligible. This is perhaps one of the biggest new additions to the store with Australia being the first country to gain the new store with custom business accounts. It is currently unclear when or if it will be rolled out around the world.

All of Apple’s products can be browsed and purchased after creating an account. This includes the complete Mac, iPhone, iPad, and Apple Watch range. In addition, HomePod, and curated accessories for business.


During the sign-up stage, Apple briefly outlines a few benefits of creating a business account. This includes business benefits, personalised support, and the ability to earn business pricing.

Create an account to be eligible for business benefits, personalised support, and to earn business pricing. – Apple

Perhaps the most interesting is the ability to earn business pricing. At the time of writing, it is unclear as to what business pricing exactly entails. But Apple does go on to say “the more you invest in Apple products and services, the greater your benefits become” on the thank you for choosing Apple for your business screen.

Creating an Account

Apple has made the steps to create a business account considerably easy. Simply head over to the new business site and follow these steps:

  1. Click ‘Shop Now’
  2. Sign-up or log into a free Apple ID
  3. Creating a business account. This is done by simply confirming the business name and ABN number.

Once complete, you will land on your own custom business store. In my own testing, I am now able to access the online store as “Mac Prices Australia“.


More information about Apple Business can be viewed on their website.

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