On International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple unveiled a range of new Pride Edition bands. Designed for current and previous generation Apple Watch. And matching dynamic watch faces, all incorporating colours inspired by multiple Pride flags that represent the diverse LGBTQ+ community.
Created by weaving 16,000 recycled polyester yarn filaments around ultrathin silicone threads. Then using advanced precision-braiding machinery, is laser-cut to an exact length for a customised fit. The result, a soft, textured feel and is both sweat and water-resistant.
Pride Edition Nike Sport Loop
Soft, breathable and lightweight, the Pride Edition Nike Sport Loop features a nylon weave with reflective rainbow yarn inspired by the Pride flag.
Designed to shimmer when light strikes it. A hook-and-loop fastener makes for quick and easy adjustment. While dense loops on the skin side provide soft cushioning while allowing moisture to escape. On the reverse side, the attachment loops are securely anchored for superior durability.
Pricing and Availability
The new Pride Edition watch bands are now available to order from Apple online with free delivery and 14-day returns. In Australia, the Pride Edition Braided Solo Loop costs A$139. The Pride Edition Nike Sport Loop is more affordable, however, at A$69.
Apple supports LGBTQ advocacy organisations, working to bring about positive change, including:
Equality North Carolina
the Human Rights Campaign
the National Center for Transgender Equality
The Trevor Project in the US, and ILGA World internationally