Apple’s limited-edition Black Unity Collection, designed to celebrate and acknowledge Black history and Black culture is now available. And can be purchased from Apple’s online store.
The collection includes a limited-edition Apple Watch Series 6, unique Sports Band, and more. With colours of the collection, featured on the Watch band and face are inspired by the Pan-African flag. Red for the blood that unites people of the African Diaspora and was shed for their liberation. Black for the Black people whose existence is affirmed by the flag. And green for the vibrant natural wealth of Africa.
The limited-edition Apple Watch Series 6 features “Black Unity” laser-etched onto the back crystal. In Australia, Apple Watch Series 6 Black Unity is priced at A$599. And is only available for the month of Feburary (2021).
The Black Unity Sport Band can be purchased separately for all current Apple Watch models at A$69. And will be available throughout the year.
As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.