Apple has released a new ad highlighting ‘Hands-free Siri’ on iPhone 6s, by featuring much-loved character Cookie Monster. The new feature on iPhone 6s models allows you to use Siri, the built-in virtual assistant by simply saying “Hey Siri” near your iPhone, a feature Cookie Monster uses while baking his favourite food – cookies.
The 1-minute ad starts off with Cookie placing a tray of cookie dough into the oven, he is then seen setting a timer by simply saying “Hey Siri, set a timer for 15-minutes” without having to touch his iPhone using his flour-covered hands.
To pass the time, Cookie Monster then asks Siri to play his ‘waiting playlist,’ and Jim Croce’s ballad “Time in a Bottle” immediately starts playing. Following this Cookie Monster can be seen struggling to wait for the timer to finish, he starts to read a cookie cookbook, and plays with kitchen utensils.
Trying to cope with the wait Cookie Monster then uses the hands-free Siri feature for the last time to ask how much time is left on the timer by asking “Hey Siri, please check the timer” to discover only a short amount of time has gone by.
The ad is a fun and clever way to explain the new feature, which is exclusive to the new iPhone 6s models. iPhone 6s starts from A$1,079, available from the Apple Online Store.