Microsoft have continued their PC ads which target Mac pricing just about a week after the previous ad. These ads feature people given money to go out and buy a computer, previously $1000. This time they send out Giampaolo who is looking for a laptop with power and battery life for $1500. While looking at Mac’s he says, “This is sooo sexy… but Macs to me are more about aesthetics then they are about computing power.” “I don’t want to pay for the brand, I want to pay for the computer”
He ends up choosing a HP for $1099.