Apple’s September 2020 Event Announcements

In the early hours of this morning Apple made a number of new product and service announcements during their ‘Time Flies‘ event. Including new Apple Watch and iPad models, a fitness workout service, Apple Services bundle, and more. There was one significant product missing though – iPhone.

Nonetheless, below is a quick summary of today’s announcements from Apple.

Apple Watch Series 6

Apple has added notable hardware improvements with the Apple Watch Series 6 range. Including a faster chip, next-generation always-on altimeter, new colours and bands, and more.

  • Measures the oxygen saturation of the user’s blood via a new ‘Blood Oxygen’ sensor
  • Always-On Retina display is up to 2.5 times brighter
  • Runs up to 20 percent faster and features the U1 chip and Ultra Wideband antennas
  • Always-on altimeter provides real-time elevation all day long
  • (PRODUCT)RED Apple Watch with exclusive matching bright red bands
  • Stainless steel models are now available in graphite — a rich gray-black hue with a striking high-shine finish
  • watchOS7 with a range of new features
  • Priced starting at A$599 inc. GST (GPS) and A$749 inc. GST (GPS+Cellular models)
  • Availability beginning Friday, September 18 from Apple online

Apple Watch SE

Apple Watch SE, new to the Apple Watch line-up includes all the essential features at a more affordable price. With a starting price of just A$429 in Australia.

  • Largest Apple Watch display, fall detection, advanced fitness features, and Family Setup with watchOS 7
  • Features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6
  • Up to two times faster than Apple Watch Series 3
  • Next-generation always-on altimeter provides real-time elevation all day long
  • watchOS7 with a range of new features
  • Priced starting at A$429 inc. GST (GPS) and A$499 inc. GST (GPS+Cellular models)
  • Availability beginning Friday, September 18
Apple Fitness Plus on Apple TV iPad Pro and iPhone

Apple Fitness+

A brand new Apple service called ‘Apple Fitness+‘ brings a new fitness experience for everyone, powered by Apple Watch. With studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music. And can be used on a range of Apple devices with Apple Watch.

  • Popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown
  • New workouts to be added each week
  • Customers can use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells
  • Intelligently incorporates metrics from Apple Watch, for example, heart rate
  • Priced at A$14.99 inc. GST per month, or A$119.99 inc GST per year. Or use the service with an ‘Apple One’ Premier plan.
  • Free to use for 3 months with the purchase of a new Apple Watch, or 1 month free for existing Apple Watch users
  • Arriving later in the year
Apple iPad Air 2020 design and colours

All-new iPad Air 

For 2020, Apple is giving the iPad Air an all-new design, similar to the iPad Pro. Including a larger 10.9-inch display, 12MP rear camera, TouchID button, new colours, and more.

  • all-screen design with a larger 10.9-inch Liquid Retina display
  • new integrated Touch ID sensor in the top button
  • powerful A14 Bionic for a massive boost in performance
  • 7MP front-facing FaceTime HD camera, now features the same 12MP rear camera used in iPad Pro for higher resolution photos and 4K video capture
  • USB-C port for up to 5Gbps data transfer
  • iPadOS 14, bringing new features and designs that take advantage of the unique capabilities of iPad
  • 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board
  • Compatible with Magic Keyboard, second-generation Apple Pencil, and more
  • Priced from A$899 inc. GST for Wi-Fi, or from A$1,099 inc GST for Wi-Fi + Cellular.
  • A$70 off or eligible students and teachers with Apple’s Educational Pricing offer
  • Enjoy one year of Apple TV+ with a purchase for eligible customers
  • Arriving in October, 2020, buy from Apple online

8th-generation iPad

The most popular and affordable iPad just got even better.

  • A12 Bionic with Neural Engine
  • 10.2-inch Retina display, advanced cameras, and great all-day battery life
  • iPadOS 14, bringing new features and designs that take advantage of the unique capabilities of iPad
  • iPadOS 14, bringing new features and designs that take advantage of the unique capabilities of iPad
  • 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board
  • Compatible with Smart keyboard, Apple Pencil, and more
  • Priced from A$499 inc. GST for Wi-Fi, or from A$1699 inc GST for Wi-Fi + Cellular.
  • A$30 off or eligible students and teachers with Apple’s Educational Pricing offer
  • Enjoy one year of Apple TV+ with a purchase for eligible customers
  • Available for order from Apple online

‘Apple One’ Services bundle

Get Apple Music, Apple TV+, Apple Arcade, iCloud, and more services in one simple plan. Priced from just A$19.99 with savings up to A$39.

  • Three bundles available from Spring, 2020
  • Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for A$19.95 per month
  • Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for A$25.95 per month, and can be shared among up to six family members. 
  • Premier, where available, includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for A$39.95 per month, and can be shared among up to six family members.
  • 30-day free trial for any services that customers do not already have
  • The Apple One Individual plan offers a savings of over A$9 per month, while the Family plan offers a savings of over A$12 per month, and the Premier plan offers a savings of over A$39 per month. Savings based on standard monthly pricing.
  • Learn more at Apple online

Watch the event

Missed the event? The entire event can be streamed on the Apple TV app, or on Apple’s YouTube channel.

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