The last time Apple showed what impact wireless technology can have on life they brought us the ‘Welcome Home‘ short film. Which saw British dancer and singer FKA Twigs dance her way out of depression as her HomePod speaker played Anderson. Paak’s track ‘Til It’s Over’.
Since then Apple has returned with a new short film called ‘Bounce‘. This time, centres on AirPods with Wireless Charging Case.
Bounce starts with a rather tired man getting up to begin his day. While doing so puts a happy face on before walking out the door. But not before he takes off his AirPods off his wireless charger and places his AirPods in his ears. As he does ‘I Learnt Some Jazz Today‘, by producer and songwriter Tessellated begins playing.
As he leaves home he begins to walk down the street. While doing so, the environment around him cushions his falls and helps him to leap about. Conveying that life may not be as hard as he first feard.
With wireless charging and voice-activated Siri, AirPods have never felt more wireless.
The short film carries a similar message by Apple – the freedom of wireless. While AirPods has always been wireless, second-generation models now have the option for a wireless case. Enabling the case to be charged wirelessly.
How It Was Made
Adage has gone on to share some interesting information on how the film was made. Such as:
Outdoor scenes were shot in Kiev, Ukraine
The town was created in the country’s largest hanger
Trampolines, which were painted, were built into the set
The actor is high-flying choreographer and acrobat Yoann Bourgeois
It was shot in just 12 days and involved 200 artists and technicians
The original length of ‘I Learnt Some Jazz Today‘ was less than 2-minutes in length. So Apple had to work with the artist to record a longer version – and is now on Apple Music.
AirPods can be purchased from several Apple Authorised Resellers and Apple’s online store. Currently, Apple is offering free, fast delivery, 14-day returns, and optional engraving on all AirPods. More information on AirPods can be found on Apple’s website. While the short film can be viewed on Apple’s YouTube channel.