Myer, the largest department store operator in Australia has pulled Apple products from their shelves after deciding to stop selling them. According to multiple media reports, the decision was made due to Myer wanting to focus on higher-margin products.
All 16 Myer stores which sold Apple products no longer sell any product from Apple. This includes some of the most popular items such as iPhone, iPad, Apple Watch, and more. Myer has also taken Apple products off its online store.
“Myer has made it clear that it will not chase unprofitable sales and HMAS made this decision as we could not reach acceptable commercial terms that were in the best interests of the company and shareholders”. – Myer
Apple have had a long partnership with Myer over the years. With some of the biggest Apple releases being launched with Myer. Including the iPad, Apple Watch, and more recently – HomePod. Just this week Apple announced the new iPad Mini, all-new iPad Air, updatediMac models, and second-generation AirPods.
Apple remains available at a number of other retailers around Australia. Including David Jones, Bing Lee, Harvey Norman, JB Hi-Fi, and more. Apple also has its own official online store where they offer free fast shipping and 14-day returns on all purchases.