Apple Releases Design Photo Book, Available from A$289

Apple Australia has announced the release of a hardbound book titled “Designed by Apple in California”, a photo book which explores the innovation of design at Apple over the last 20 years.

Published by Apple the photo book contains 450 photographs from the 1998 iMac though to the Apple Pencil released just last year while also containing information on the techniques and materials used by the design team at Apple over the last two decades.

Designed By Apple In California

The first iPhone

The photographs are shot by photographer Andrew Zuckerman in a deliberate style which shows the design process as well as the finished product. These photos and the entire book have been printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink. While the linen-bound, hardcover was developed by Apple over the last 8 years.

The book is dedicated to the memory of Steve Jobs.

Book Forword

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

Australian Pricing & Release

The book “Designed by Apple in California” is available in a small size measuring 26 x 32.4 cm priced at A$289 and a larger size at 33 x 41.3cm for a price of A$429 inc. GST and is available for purchase from Apple online.

Apple has also confirmed the book will be on display at a very selected number of Apple Retail stores with Apple Sydney on George Street being the only store to have it.

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