New Microsoft Ad Campaign Targets Mac Prices

Microsoft has begun a new ad campaign focused on pricing differences between Macs and PCs. The most prominent piece of the campaign deployed so far has been a TV commercial in which “Lauren” is given a $1000 budget with which to find a 17″ notebook computer. After a brief stop at a “Mac Store” where she comes away empty-handed noting that the only computer available for under $1000 has a 13″ screen and saying “I’m just not cool enough to be a Mac person,” she settles on a $699 HP notebook from Best Buy.

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